Research and Statistics

Tourism research and data gathering are vital for its development, and the Icelandic Tourist Board is involved in a variety of ways, for example by conducting surveys among domestic and foreign tourists, disseminating reports on business and industry issues and participating in research projects within the various fields of tourism.

The Icelandic Tourist Board is responsible for the tallying of tourists who pass through the airport terminal at Keflavík International airport and registering their nationalities. Results are an important tool marketing, evaluation of success and the shaping of public policy for industry.